App Glossar
Wichtige Begriffe aus der App Welt kurz erklärt:
- Android application package file (APK) – a file format that is used deliver mobile apps to Android devices
- App Store Optimization (ASO) – a process that helps increase your visibility in the app stores with a focus on optimizing your app content
- App store rank – your position in the app store based on downloads, sales, usage, and
- App store rating – a numeric measurement mobile app users assign to your mobile application as a quality indicator of your mobile application. These app store ratings are submitted to mobile app stores for future users to use as a screening measurement before downloading your mobile app.
- Churn rate – how frequently mobile app users abandon your app after a certain period
- Debugging – a process of identifying, tracing, and resolving bugs in a mobile application
- Download velocity – how often a mobile app is downloaded in a certain time frame
- Enterprise apps – a mobile app that provides functionality primarily to enterprise business and organizations. Typically the app solves user control, role based access, and caters toward the scale of enterprise workplaces.
- Expedited app review – a review process performed by Apple that gets your iOS app approved for the app store quicker. this review process is reserved for updates with major bugs or releases that are time sensitive. Apple only allows a couple per account and in rare cases.
- In App Purchase (IAP) – purchases of items and functionality within your mobile pap
- in-app messages – any message that originates from inside the app through means other than push notifications
- Location Based Services (LBS) – a service that utilizes a user’s geolocation to provide functionality.
- Mobile app API – the interface or set of functions that are available to through developer through the framework or SDK. It’s basically the documentation of things you can do with an SDK. It helps you understand the rules or guidelines that tell you what you can and can’t do within a framework.
- Mobile app user retention – how many users have your mobile app and consistently use it.
- Native app – a mobile app built to work specifically for one platform
- Over-the-air (OTA) – a download that initiates over a wireless broadband connection from a mobile device
- Push notification – a short message mobile app developers can send to app users even when users don’t have their mobile applications open
- SDK – a self-contained library or framework which allows developers to extend the functionality of the library into their mobile application.
- Unique Device Identifier (UDID) – a unique alphanumeric that identifies a specific mobile device. Typically is a number assigned by the mobile device manufacturer.
- Universal app – a mobile app that can run on multiple devices using the same platform. for example, a mobile app that can run on any device (the iPod, iPad, and iPhone) on the iOS platform
- User engagement – how frequently your mobile apps open and interact with your mobile app. important metric that correlates with user retention